The campaign also contains a firm nod to the pivotal moments that has allowed the game to reach fans from all walks of life. While others wished the game was kept separate from socio-political issues. Because it's putting him on his own. Aboriginal artist Namatjira wins Australia's most prestigious prize, Boris Johnson is delaying the inevitable again – and watching as Covid-19 surges, Beetaloo Basin gas fracking wells to be challenged by new Aboriginal corporation in bid to protect environment, Hawk or dove? The ad, unveiled two weeks out from the season opener, relives some of the biggest stories that have shaped the game since 1990 including the Super League war, the birth of the Titans, South Sydney's exile from the competition and the Sharks' first premiership. "If there are triggers in the NRL ad, then they might be: the "Love Is Love" pro-LGBT+ message, the prominence of the Aboriginal flag, women's sport … have I missed any?

Because that's what we do, we go together. Karina Brown and Vanessa Foliaki kissing each other after the women's Origin game is pictured alongside Macklemore's 2017 grand final tribute to same-sex marriage, while Latrell Mitchell draped in an indigenous flag forms a stirring acknowledgment to Indigenous peoples' contribution to the game.

"It's a curious aspect of rugby league that fans feel so invested in the sport and the way it looks to outsiders that they pay as much attention to advertising campaigns as they do most matches. "If referencing these issues is divisive, I know what side of that particular divide I'd like to be on. "Bland, politically correct gestures from an NRL losing touch with the great majority of the game's fans as it continues its blind path towards irrelevance. "You can disagree with me on it, but that's what rugby league is, it's a big disagreement.". Now’s The Time To Rethink Them, NBA Playoffs 2020: Anthony Davis says 'I'll be fine' after rolling his left ankle 'pretty bad' in Game 4, Rio postpones world-famous carnival over Covid-19, Australia rolling back banking regulations to spur economy, 'Disaster written all over it': Watering down lending laws will see banks trample customers for profit, consumer advocates warn, Mikakos denies involvement in hotel quarantine security decision, Osher Günsberg has teased The Bachelor Australia reunion episode, Meghan Markle and Jessica Mulroney 'still in communication' but 'not as close as before', ‘Postcode lottery’ of contraceptive services in pandemic — with one in three women unsure how to get help, 'Nothing can substitute for good leadership': Microsoft CEO Satya Nadella on how businesses will work differently after the pandemic. "The new NRL commercial seems to upset the same people who get annoyed by Greta Thunberg, he wrote for rugbyleaguehub.com. Are aged care operators really allowed to hide how they spend taxpayer funding?

Latrell Mitchell stands with the Aboriginal flag draped around his shoulders. That view was, in part, shared by TODAY show host Karl Stefanovic who thought the ad didn't necessarily unify fans. This week, the NRL launched its new ad to kick-off the 2020 season and, as always, nothing in rugby league is without controversy. Thirty years on since Tina Turner's Simply The Best captivated the Australian rugby league community, the NRL has reimagined the iconic campaign ahead of the 2020 season to mixed reception. Jenner on end of 'KUWTK,' 'Housewives' rumors, Caura app aims to save motorists time, money – and fines, The first Indigenous artist to win the Archibald Prize is revealed, Cambodia landmine detection rat awarded miniature gold medal for ‘lifesaving bravery’, Lib Dems to call for possible sanctions against China over Uighur abuses, Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article, This Pillowcase Is Quickly Becoming The Must-Have Gift Of 2020, Do This To Permanently Fix Bad Posture (And Ease Back Pain), Turn Your Old Computer To Like New Again - Blazing Fast, https://twitter.com/MarkGottliebFOX/status/1234308424218763265, https://twitter.com/Ken_Sutcliffe/status/1234570927284736000, https://twitter.com/mf_rennie/status/1234409539958558721, https://twitter.com/9NewsSyd/status/1234572721033482240. "The actual reality, that indigenous players almost always bring a light to children's eyes, that the women's competition is so far ahead of its AFL rival, goes unrecognised as the game chooses to focus on other aspects of their contribution.". "That's not unifying, that's divisive, as far as I'm concerned. There's too much division in this country at the moment, and I want to see unification. And I don't think necessarily that (ad) unifies people. © Nine

I want to see that on the field and I want to see that off, with the fans. It overlooks the years of hard work many good people did to make rugby league an inclusive game, a game that actually united communities. "I want to see unification for the game, I want to see the fans, I want to see people, I want to see Johnathan Thurston hugging his fellow players which was what you see every Friday and Saturday night.

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