PBS is rolling out a one-click donation feature through its Passport video-on-demand member benefit on Amazon Fire TV. The underlying infrastructure that supports one-click donation features on third-party platforms like Amazon Fire TV is a challenge to figure out, Hinders said, which is why it’s taken two to three years to bring to market. Together, you'll be able to enjoy the benefits of Prime Video, plus PBS America On Demand The best curated collections of documentaries from America. CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name. Approved third parties also use these tools in connection with our display of ads. Several advisory committees led by station representatives and focused on development, digital media and programming weighed in on the initiative, said Jerry Liwanag, PBS’ VP of fundraising programming who also works in station services. Watch more with Prime + PBS America On Demand together. The new feature will prompt Amazon Fire TV users without Passport access to select a member station and give a one-time or recurring monthly donation to view Passport programming. “In the end, it’s about the member experience and making sure that was seamless, but also making sure that the stations could then further cultivate that relationship once they got all the data.”, “Overall, we are very encouraged with this initiative as it allows us to engage our audiences on the platforms they use the most,” said Andrew MacCartney, VP of digital operations and strategy for Georgia Public Broadcasting and chair of PBS’ Digital Media Advisory Council, in a statement to Current. Copyright 2020. For example, if a user donates $5 to a station while using Passport on Amazon Fire TV, the station will eventually receive $4.59 from that member after fees are subtracted. Current (https://current.org/2020/09/pbs-expands-one-click-donations-to-amazon-fire-tv/). All rights reserved. Your recently viewed items and featured recommendations, Select the department you want to search in, Ken Burns Presents The Gene: An Intimate History, Season 1, £0.00 with a PBS America On Demand trial on Prime Video Channels, Reconstruction: America After the Civil War, Season 1, Rare: Creatures of the Photo Ark, Season 1, Lewis & Clark: The Journey of the Corps of Discovery, Season 1. Jennifer Hinders, senior director of video strategy, said the one-click feature could help grow fundraising because Passport users tend to be younger.
Built with the Largo WordPress Theme from the Institute for Nonprofit News. Starring: Abigail Thaw , Anton Lesser , Caroline O’Neill , et al. Sorry, there was a problem saving your cookie preferences. Directed by: Shaun Evans , Kate Saxon and Zam Salim There's a problem loading this menu at the moment. So far, at least 12 stations are using the feature, and more can opt in each month. Current Amazon Prime subscribers can purchase a subscription to any of the PBS-branded on-demand channels directly on Amazon.com or their Amazon device (Fire tablet and Fire TV). Hinders said the successful integration with Amazon Fire TV opens the door for future one-click donation features on Roku, Android TV and Apple TV, but conversations between PBS and those companies are in early stages. The foundation is not taking fees from donors, but a processing fee of 2.2% and an additional 30-cent authorization fee is charged through Amazon Pay, according to Hanif Khalid, PBS’ director of product management. Try again. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in.
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