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SOCIAL AND BEHAVIOR CHANGE COMMUNICATION Mary Packard, PhD Food and Nutrition Technical Assistance (FANTA)Project, FHI360 Washington D.C. WHAT IS SBCC? SBCC is the systematic application of interactive, theory based, and research-driven communication processes and strategies for change at the individual, community, and social levels. INTRODUCTION Change is embedded in the roots of modern organizations. 0000009540 00000 n
Communicating the Change Vision Clearly and Doing it Early: This is the most important stage as it involves communicating the vision of change and what the organization will achieve at the end of the change effort. Anthea Webb. It is recommended by change management literature that communication is important to the accomplishment of change programs (Caruth & Rachel, 1985). 0000003716 00000 n
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Before you start to communicate, DETERMINE YOUR GOAL.
Change is constant, and staff feel the pressure As the pace of change continues to accelerate, managing employee commitment to organizational change is becoming more difficult.
Turning All Eyes Outward: The Customer as the Cause of Change Enabling People to Connect with Change The Pitfalls of Reactive Communication Market-Based Strategic Communication Aligning Individual Effort with Organizational Goals Telling and Retelling: The Leader's Communication Role Challenges to Effective Strategic Communication The Importance of Trust, Organizational Communication and Change: A Case Study on the Implementation of an Innovation at a Florida Medical Facility, The effect of mental models on creating organizational alignment around a change vision, Developing a model for effective stakeholder engagement management, EFFECTIVE COMMUNICATION DURING PLANNED CHANGE: AN EVALUATION FROM THE RECIPIENTS' PERSPECTIVE, The Impact of Communication on Workers’ Performance in Selected Organisations in Lagos State, Nigeria, ORGANIZATIONAL INTERNAL COMMUNICATION AS A MEANS OF IMPROVING EFFICIENCY, Bridging Departmental Communication Gaps in Quasi-Institutions: A Case Study of ZESCO Limited, Organisational communication in a strategic change project, Recognizing Dysfunctional Communications a Means of Improving Organizational Practices, An insight into public sector readiness for change – the Fiji experience, By clicking accept or continuing to use the site, you agree to the terms outlined in our. 0000011947 00000 n
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PDF | On Jan 1, 2008, Jan E. J. Servaes published Communication for Development and Social Change | Find, read and cite all the research you need on ResearchGate The vision should be described in simple form, must be clear and must be able to influence people strongly in implementing decisions. Thorough change management communication requires preparing multiple people within your organization to be advocates for change, which includes managers and supervisors who will be communicating with their respective teams.
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