Hyper-casual games often take one to two weeks to prototype. Helix Jump, a game where players control a bouncing ball through a helix tower labyrinth, was no exception. With placement at the top of relevant search results on the App Store, Apple Search Ads helped Voodoo attract gamers searching for free casual games. Founded in 2013, Voodoo is one of the top publishers on the App Store, has over 60 games live, and reaches hundreds of millions of players worldwide. The richly visual, easy-to-learn games are developed internally as well as in partnership with over 400 studios around the globe. Discover the awesome games we built with passion for our players. New users for Helix Jump acquired through Apple Search Ads also stay engaged longer and make more purchases: They have a 15 percent higher lifetime value than new users from other platforms. The developer aligned each set to generic and competitor keyword campaigns and featured three different videos showing users how to play the game. In just weeks, we lowered our cost per acquisition by 8 percent and increased installs by 13 percent with Creative Sets,” says Joséphine Robert, User Acquisition & Monetization manager at Voodoo.
We offer the testing for all your prototypes to enable you to see who plays your games and how - with strong support from our customer success team. Performance & security by Cloudflare, Please complete the security check to access. Every month our publishing team organizes events around the globe to stay close to studios - come say hello! Being close to our studios is key to building the connection we need to have to reach the top of the charts together. We give the keys to studios from all sizes and all around the world to create the next Hit game. “We launch new games on the App Store regularly and we’ve found that Apple Search Ads is the best way to scale discoverability and acquisition.”. • Integrate our SDKs and start testing and improving the potential of your games. Play our hit games Discover the awesome games we built with passion for our players. Find a partner to help you optimize performance. Voodoo SMS specialises in bulk SMS messaging, which is a fantastic channel of communication. Invest in Apple Search Ads as a complement to organic growth. Leverage the knowledge on our e-learning hub and stay up to date with our bimonthly livestreams to get your fast-track learning pass to the Hyper-Casual market, When your first game is kicking goals in all our KPIs, it will be time to show it to the world : Publish, optimize, repeat and stay #1. Play our hit games. Users acquired through Apple Search Ads also are more engaged: They drive on average 18 percent more revenue and have 5 percent higher retention than new users from other platforms. The beauty of Apple Search Ads is that we can launch a campaign in minutes and respond quickly to any competition by similar apps,” says Shumin Dai, User Acquisition and Monetization Manager at Voodoo. Leader in the mobile gaming market and the n°1 company worldwide with the most downloads on the App Store per day. Touchdown Master VOODOO Make an awesome touchdown! Invest to stay competitive. Typically, Voodoo launches games with broad appeal and quickly sees a strong volume of organic downloads. Founded in 2013, Voodoo is one of the top publishers on the App Store, has over 60 games live, and reaches hundreds of millions of players worldwide. Monitor discovery campaigns to improve keyword strategy.
“Apple Search Ads is a powerful tool for every developer interested in driving awareness, acquisition, and growing revenue. It gives more people the opportunity to discover the relevancy of your app,” says Robert. Apple Search Ads is a powerful tool for every developer interested in driving awareness, acquisition, and growing revenue. Without real users playing your games, you won’t be able to know if they have potential.
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